If you’re passing that flat iron through the same section of hair over and over again you’re committing hair suicide. I don’t care how course or thick your hair is, you or your stylist should not be passing that flat iron through the same piece of hair more then once. That’s right ONCE. Doing so can cause immediate heat damage. Whether you see it burning, hear it burning or smell it burning. IT’s BURNING! This technique can be a silent killer at first. Sometimes we don’t even realize the damage we’ve done until it’s too late. And slowly but surely you are committing hair suicide. A good flat iron, heat protectant products and  a custom styling technique for your specific hair type can all help to keep you from murdering your hair.